Don’t just like someone, [heart] them.
We worked with Cancer Council to launch a social media led campaign which aimed to drive engagement in Pink Ribbon Day and increase breast cancer awareness. Cancer Council’s Pink Ribbon Day aimed to raise $5.2 million to fight breast cancer through information and prevention programs, support services and world-class cancer research. The campaign which aligned with the new “I [heart] pink” brand encouraged people to go beyond a ‘like’ button and tell their friends that they [heart] them, something we just don’t do often enough. The campaign will ran through the month of October 2012.