Combining Pink Ribbon Day and Girls Night In.
The consumer facing website of an integrated campaign that included a new website combining Pink Ribbon Day and Girls Night In, a social media campaign and promotional video. The social media campaign aimed to drive engagement around PRD and increase awareness around breast cancer. To align with the new I [heart] Pink positioning, the social campaign encourages people to go beyond a ’like’ button and tell their friends they [heart] them, something we just don’t do often enough.
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